I led the design of Motorola’s B2B website, contributing from early market research and competitive analysis through testing, creation, iterations, and final handoff in Figma.
The project required a careful balance between B2B needs and consistency with Motorola’s B2C brand, ensuring visual and experiential alignment across the company’s digital ecosystem. I designed scalable and standardized page layouts and design patterns, especially for grouped sections such as Solutions and Services, supporting long-term consistency and easier maintenance.
The first version of the website was successfully delivered under a tight timeline. While this initial version is no longer live, it established the foundation for Motorola’s B2B digital presence and informed the evolution of the platform.
Based on insights gathered from the first release, the second version introduced key improvements, including clearer user journeys, a restructured main navigation, new pages and forms, and the creation of dedicated Solutions and Verticals sections. We also redesigned the homepage to clearly communicate Motorola’s brand pillars and collaborated with a partner company to develop solution-specific videos that strengthened storytelling and value proposition.
The current version of the global B2B website reflects this evolution and ongoing optimization: motorola.com/business
Below, video and screenshots of the first version of the B2B website:
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